By the end of 2008, according to the analysis to the application trend of LED, although the largest size of the LED backlight module in the LCD TV has reached 46 inch, there are still some technical difficulties which caused that LED can’t be in volume production. Moreover, influenced by an undesirable cellphone export situation, and uncharted prospects of shanzhai handsets, the market value of LED backlight module would be likely to decline.With respects to the LED lighting market, in addition to the promotion of international exhibition competition and the verdict of the specification of LED lighting, each government is planning to conduct large-scale procurement and LED lighting demonstration project. It is estimated that at 2009 the rate of the global LED Roadway lighting market permeation will be exceed 1%, stepping into the stage of rapid development. Faced with the challenge of people in line of LED industry, group operating and strategic alliances will be crucial for a stable market in Taiwan LED industry. The price-cutting competition between manufactures in Taiwan and Japan caused 15-25 % of price decline in White LED. Furthermore, the rate of LED backlight module permeation in NB and Netbook products raised sharply , and the LED lighting and outdoor billboard by the Chinese market had been applied in the large scale. It is estimated that the global LED product value will be stimulated to grow about 15.7%, making the latest record of 867.7 billion dollars. The LED value in Taiwan will be reaching 231.4 billion dollars, and the growth rate will be reaching 18.24%, with an outstanding performance in the world. White LED, with advantages of high luminous efficiency and high brightness, is regarded as an important guideline of LED’s stepping into the lighting area, and the application scope is increasingly boarder. WLED in 2009 is affected by Nichia’s price-cutting strategy, and the situation of supply over demand in the 2008 LED market. It is estimated that the price of ASP, the WLED product, will decline from 0.16 dollars in 2008 to 0.14 dollars in 2009. In spite of a probable WLED price drop of 15%-25%, the decline of ASP helps to upgrade market need, and alleviate the pressure of supply over demand. On the other hand, as a result of the continuing fever of LED application brought by 2008 Beijing Olympic Games, and the following 2010 Shanghai World Expo, Guangzhou Asian Games, and 2011 Shenzhen World University Games, lots of business opportunities in application of large LED billboard and landscape architecture are also the main focus in 2009 LED industry.
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